

Your FY26 certification pathway for high-performance sales & GTM in the AI age.
Join our dedicated recruitment cohort for FY26, in partnership with JobAdder.
For other industries, sit tight and join our waitlist! You’ll be the first to know when doors open for our next public intake.
Sales Redefined is an ROI-driven sales transformation company on a mission to redefine your sales and go-to-market for the AI age.
Our specialties are making the future of sales and AI highly practical, equipping your teams with high-performance sales and go-to-market habits, and enabling ambitious businesses to embrace change to get a competitive advantage.
Here’s how we support your growth:

Enablement Workshops
Uplevel your revenue-generating teams with proven high-performance strategies for FY26, delivered by our CEO, Abbie White.

Keynote Speaking
Book our CEO Abbie White for an energising, highly actionable keynote tailored to YOUR business needs and outcomes.

Sales Strategy & Consulting
We provide in-depth consulting and create tailored, science-backed sales & growth strategies that get results for your business.

Sales Redefined enabled us to lift our capability not only across sales but client management, expectation setting, and planning.


Sales Redefined brings a wealth of expertise on modern sales practices. Our team took away a highly practical and results-driven plan.


We see Sales Redefined as an extension of our team. They have gone above and beyond to ensure our campaigns are successful.

Trusted by major companies and brands:


If you need to reignite the sales energy in your business and get your team focused, [Sales Redefined] is definitely the team to do it.


We can confidently attribute a lot of our business success over the past 18 months to Sales Redefined’s advice.


Sales Redefined’s workshop allowed us uncover what was working and what wasn’t. We walked away with a solid strategy and we’re confident it will return a solid ROI.

We’re proud winners of:
Ready to shake things up a little?
Jump onto a call with us!
If you’re ready to transform your sales and think there could be an opportunity to work together, we’d love to have a 15-minute chat and see if we’re a fit!